New lifestyle net Fine Living will offer up some unique advertising opportunities when it hits the dial September 3rd for its Canadian debut. The Alliance Atlantis offering is a Scripps Networks channel devoted to better living, which launched in the U.S. in 2002.
It spans five lifestyle programming categories – adventure, transport, favourite things, personal space and every day stuff. The series debuts range from Radical Sabbatical (about people who pursue their passions), to Fantasy Camp (which is about destinations for adult campers who want to hone their spy or racecar driving skills).
Each of the series has a templated info take-away feature related to the programming, supplying onscreen facts on everything from buying the perfect bottle of wine to road trip tips. This ‘essential’ programming offers opportunity for sponsor participation.
‘Essentials are innovative short-form type programming that are typically 60 seconds in length and cover various topics that are very client friendly,’ says Errol Da-re, VP of sales and promotions for Alliance Atlantis. ‘They have value-added information that enhances the viewer’s experience and the reason they work well compared to regular vignettes that you might see on the air in Canada right now is that they are very slick in terms of the programming style – it’s very information savvy.’
The Fine Living demo (based on US viewers) is in the 25 to 54 age range with an even men/women split, and an average income level of $75,000+ (USD).
