CTV, Consumer Reports take relationship online

CTV and Consumer Reports are taking it to the Web. Building on a three-year relationship in which CTV has used Consumer Reports' Syndicated Television News Service segments in broadcast, www.ctv.ca/consumer will now feature articles from the independent product ratings publication on a variety of topics.
'We're giving people the best there is in consumer advice,' says Mark Sikstrom, executive producer of ctv.ca, of the enriched site. The two companies will share revenue generated from subscriptions sold. Like the Consumer Reports magazines sold in Canada, the site will include products and ratings grids specific to this country.
In other CTV news, the network will be carrying the Primetime Emmy Awards Sept. 19. The show skews high with key targets, including F18-34 (Index 132), F25-54 (Index 153) and household income $100,000 plus (Index 129). (Source: Nielsen Media Research 09/15/03-03/28/04 - Base P2+.)
By Staff 
August 19, 2004

CTV and Consumer Reports are taking it to the Web. Building on a three-year relationship in which CTV has used Consumer Reports’ Syndicated Television News Service segments in broadcast, www.ctv.ca/consumer will now feature articles from the independent product ratings publication on a variety of topics.

‘We’re giving people the best there is in consumer advice,’ says Mark Sikstrom, executive producer of ctv.ca, of the enriched site. The two companies will share revenue generated from subscriptions sold. Like the Consumer Reports magazines sold in Canada, the site will include products and ratings grids specific to this country.

In other CTV news, the network will be carrying the Primetime Emmy Awards Sept. 19. The show skews high with key targets, including F18-34 (Index 132), F25-54 (Index 153) and household income $100,000 plus (Index 129). (Source: Nielsen Media Research 09/15/03-03/28/04 – Base P2+.)