Global TV and Vancouver’s Paperny Films will begin production on a new series, My Fabulous Gay Wedding on Aug. 21 in Toronto. In each of the six, one-hour episodes, airing on Global in early 2005, the series will follow a different gay or lesbian couple as they prepare to exchange their wedding vows. With only two weeks to plan, the My Fabulous Gay Wedding team will be assisted by a wedding planner in organizing the couple’s nuptials.
Opportunities are plenty for companies throughout the show, says Jennifer Polyzotis, director of product placement. ‘In relation to product companies, we are working with clothing, liquor, food and a variety other companies throughout the show,’ she says. ‘We are also using product for placement in the show, as gifts for our wedding couples and as exclusive sponsors of the series. And although we are unable to use dialogue on the show to refer to media or product companies due to regulations from Global and MTV, we are able to give companies an after-show credit and possibly to feature them in a segment on one of the six shows.’
