Jumping onto the reality wave, SI is teaming up with NBC to produce a six-episode series called Sports Illustrated’s Fresh Faces Competition. Along with trying to craft a popular series, the pair is hoping the buzz will translate into newsstand sales. The series is set to air just prior to the Feb. 14/05 release of the SI swimsuit issue.
Sports Illustrated to launch swimsuit reality series
Jumping onto the reality wave, SI is teaming up with NBC to produce a six-episode series called Sports Illustrated's Fresh Faces Competition. Along with trying to craft a popular series, the pair is hoping the buzz will translate into newsstand sales. The series is set to air just prior to the Feb. 14/05 release of the SI swimsuit issue.
http://sportsillustrated.cnn.com/features/2004_freshfaces/
Related Articles
-
Media leaders concerned ad spend not going to Canadian media -
Why National Bank is partnering with Elle to launch women’s magazine -
Postmedia partnering with Investigative Journalism Bureau -
Birks finds success by bringing back a newspaper ad from 50 years ago -
KO Média boosts its ad business with L’actualité and special issues
Popular
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
