Playing off the unwritten rule among men not to look around while standing at the urinal, New York-based Healthquest Technologies has contributed to the growing types of bathroom advertising with its Wizmark Interactive Urinal Communicator.
Touting it as ‘advertising you can’t help but look at,’ the device – which is placed in the bottom of the urinal – will, upon sensing one’s proximity, deliver various audible and visual advertising messages. Wizmark claims, ‘It’s the perfect attention-grabbing medium for advertising any male-oriented product or service – from beer to cigarettes to condoms to tools.’
