Glacier Ventures International, of Vancouver, has acquired an 80% share of The Weyburn Review and The Weyburn and Area Booster, community papers based in Weyburn, Sask. The deal is scheduled to wrap tomorrow. With the Weyburn purchase, Glacier hopes to extend its reach of the Saskatchewan advertising market.
Glacier owns numerous agricultural magazines and community newspapers, such as The Western Producer and Country Guide, with a combined distribution of over 530,000 in Western Canada. The ag pubs cater mainly to larger regional, national and multi-national agricultural advertisers.
