Vancouver-based Chalk Media’s latest network television program,Spy Academy, will offer up some distinctive sponsorship opportunities when it hits the air Sept. 11. Produced for YTV, this kids’ reality game show is aimed at tweens. Each episode has six techno savvy kids paired in teams of two and loaded up with the latest gadgets as they make their way through a series of tests to earn the moniker of ‘international super spy.’
Sponsorship opportunities abound whether it be through the property’s Web site, (www.spyacademy.ca), prize giveaways or title product placement. There are three primary gadgets in every show – a laptop, PDA and cellphone – which allow for sponsorship opportunities along with any other gadgets (from digital cameras to high-tech scooters) you can think of, says Spy Academy‘s executive producer Dana Johl.
‘Viewers can go to the Web site to find out more about episodes and contestants – and it also highlights the gadgets they use,’ she says. ‘So, if a sponsor were to come on and do some product placement with us, we’d also feature the products on the Web site.’
In addition to title sponsorships, advertising opps can be had with weekly prize and grand prize giveaways.
‘We give away a lot of prizes on the show and each prize sponsor gets a 10 second feature at the end of the show – including a picture of the product and voiceover,’ says Johl.
