Annual Comparison of National Advertising Spend during Q3 Back-to-School period
(reported in 000s)
Q3 2000: $52,158
Q3 2001: $42,583
Q3 2002: $36,692
Q3 2003: $41,713
National Q3 2003 Spend by Medium (000s)
Total Media $ 41,713
Dailies $ 14,071 (33.7% of the total)
Magazines: $ 1,814 (4.3% of the total)
Out of Home: $ 5,639 (13.5% of the total)
Radio: $ 1,635 (3.9% of the total)
Total TV: $ 18,554 (44.5% of the total)
National Q3 2003 – Top 5 Spenders in ‘Back to School’ Category
1) The Gap Inc.
2) Wal-Mart Stores Inc.
3) Best Buy Co. Inc.
4) The TJX Companies Inc.
5) Staples Inc.
The ‘Back to School’ Category includes the following classes:
Bookstores & Stationery Stores
Business Equipment & Drafting Equipment Stores
Children’s Wear
Clothing Stores
Dept. Stores Business Equipment Dept.
Dept. Stores Clothing Dept.
Dept. Stores Footwear Dept.
Dept. Stores Stationery Dept.
Electronic Stores Business Equipment Dept.
Furniture Stores Business Equipment Dept.
Shoe Stores
Shopping Centres
All data courtesy of Nielsen Media Research
Copyright 2004 Nielsen Media Research
