Market Meter – Radio

Radio
3.5 (out of 5)
During the summer, inventory was at sell-out or close to sell-out conditions in the major markets (Montreal, Ottawa, Toronto, Calgary and Vancouver). July was a little 'softer' than last year, but August and September have been active for the back-to-school period.
In Toronto, reps say Sept./Oct. rates are starting to go up as things are starting to get tighter, but November is still cool.
In the Vancouver market, avails are getting tight.
By Staff 
August 26, 2004

3.5 (out of 5)

During the summer, inventory was at sell-out or close to sell-out conditions in the major markets (Montreal, Ottawa, Toronto, Calgary and Vancouver). July was a little ‘softer’ than last year, but August and September have been active for the back-to-school period.

In Toronto, reps say Sept./Oct. rates are starting to go up as things are starting to get tighter, but November is still cool.

In the Vancouver market, avails are getting tight.

Market Meter is compiled from a survey of media buying experts across the country.