Les Editions Rogers Media debuted its new shopping magazine, LouLou, yesterday. A French-language version hit the streets on Friday. Apart from the national versions of the book, Toronto and Vancouver editions have also been rolled out.
The magazine is skewed towards females 18 to 35 and will focus on fashion, beauty and lifestyle. Circulation will be 100,000 English-language and 60,000 French-language, with three issues published this year, eight in 2005 and 10 in 2006.
