Stand aside traditional O-O-H media; Toronto-based Outdoor Broadcast Network has turned it up a notch with its leading-edge approach to advertising. It’s both dynamic and offers a quick turnaround time – and it’s touted as never having been done before.
But what exactly is ‘it?’
It’s a live tuning link speaking directly to drivers and pedestrians via outdoor video boards – whatever flashes up on the board can be picked up by the radios of passersby who are tuned in.
In this case it’s Q107 that provides the live tuning link and as people pass by the video boards placed at busy Toronto intersections, they’re delivered the message of music, which support the radio station’s ‘unique playlist and personalities.’
The video boards broadcast more than two million impressions weekly at Yonge Street (south of Bloor), Fairview Mall and One Richmond Street. An 18-story multi-media tower at the Toronto Eaton Centre will be up and running by late November. Each board is site addressable and can be customized.
