Torstar Media Group Television and Cogeco Cable have inked a deal to expand the coverage area for ShopTV from the greater Toronto area to include Oakville, Ont. and Burlington, Ont. ShopTV will be part of Cogeco’s basic service, bringing the number of homes in southern Ontario receiving the 24-hour infomercial channel to 1.5 million. Rogers Cable and Aurora Cable also count ShopTV as part of their basic cable lineups. Recent advertisers include Canada Savings Bonds and Hakim Optical.
On a global scale, the direct response television industry is expected to grow to $2 trillion by the end of this year.
