Net Radio Sales, of Providence, R.I., and Denver, Colo.-based Ando Media have launched Webcast Metrics, a new way to measure Internet radio listenership. The system determines a station’s audience size then converts it to standard radio metrics, like average quarter hour and total time spent listening. Net Radio Sales says its goal is to determine the size of Internet radio audiences and provide reliable data to advertisers. The technology also makes real-time reports possible.
Webcast Metrics generates reports from actual user data, not samples. The platform succeeds Arbitron’s MeasureCast tool that was pulled in April due to unprofitability.
