4.5 out of 5
O-O-H inventory has been fast moving and in most cases this fall has sold out much earlier than in previous years, particularly for bigger format posters and superboards. Some inventory may loosen up at the end of October but pre-Christmas avails are also moving quickly so expect sold-out positions again as the fourth quarter is historically the strongest for out-of-home. Packaged goods, automotive, and telecom categories have been the heaviest users this fall.
Vancouver is a perennially tight market and buyers say that now Viacom has landed the Vancouver core transit business, it’s a two-supplier buy to cover the extended market area – Viacom for the centre and Pattison for the outskirts.
Market Meter is compiled from a survey of media buying experts across the country.
