Toronto-based media planning systems supplier Telmar-Harris has introduced an upgrade of its MultiBasing software MB3. The upgrade is designed to make data integration seamless and produce timely results while maintaining the integrity of individual databases. The new version creates linkage cells on the fly. MB3 results are generated using the MultiBasing option of TNT+. The linkage cells provide fundamental info about market structure and can be saved for further analysis.
Meanwhile TNT+ is also a new upgrade and allows users to do multi-survey analysis and multi-survey trending analysis with an immediate indication of a product’s performance against a selected variable.
Telmar-Harris has also rolled out Media Planner software, which allows users to easily generate cover, cost and composition reports to aid in print planning.
