Healthy food advertisers should keep tabs on the fate of a new ABC backdoor pilot reality contender, given the property’s good pedigree and viewers’ ongoing fascination in the self-help genre. Andrea Wong, ABC’s head of alternate programming, picked up diet show You Are What You Eat, a U.K. format from Celador (the Millionaire prodco). The Channel 4 summer launch tackles obesity at the source by coercing select food-lovers to pig out less. It was picked up for season two in the U.K. and as a format in Australia and Belgium.
ABC picks up fat format
Healthy food advertisers should keep tabs on the fate of a new ABC backdoor pilot reality contender, given the property's good pedigree and viewers' ongoing fascination in the self-help genre. Andrea Wong, ABC's head of alternate programming, picked up diet show You Are What You Eat, a U.K. format from Celador (the Millionaire prodco). The Channel 4 summer launch tackles obesity at the source by coercing select food-lovers to pig out less. It was picked up for season two in the U.K. and as a format in Australia and Belgium.
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