The Canadian Cable Television Association is now the Canadian Cable Telecommunications Association, a change made to better reflect the evolution of its members into a wide range of entertainment, information, Internet and telco services. The association has launched a new corporate logo and Web site, http://www.ccta.ca, expressing its new positioning.
This rebranding follows the findings of a nation-wide telephone survey of 1,200 cable and satellite subscribers conducted for the CCTA by Strategic Counsel earlier this year. It found that 83% of respondents felt a household Internet connection was important to them and there was high interest in new TV technologies such as PVRs and video-on-demand. More than half of those surveyed believed it made sense for cablecos to move into telephony and one-third of them would consider moving to cable-based phone service. When asked about the types of companies most likely to be described as an advanced media company, 45% identified cable generally or a specific cable company and 35% identified telcos or a specific telephone company
CCTA represents 80 cable companies providing TV services to 7.2 million homes – 1.6 million of which are digital cable subscribers – and cable high-speed Internet to 2.3 million Canadians.
