Getting the goods on movie product placement through new ‘brandcameo’ web site

The tracking of product placement on the big screen just got easier. The New York-based brand consultancy agency, Interbrand via brandchannel.com has launched brandcameo.com, which serves up an up-to-date albeit not completely thorough synopsis of product placements in movies. For instance, Canadian produced blockbuster Resident Evil: Apocalypse is listed as featuring the following brand cast: Chevrolet, CIBC, Coca-Cola, Dodge, Magnum Desert Eagle, Pizza Pizza, Sheraton, Sony, Sony Vaio.
http://www.brandchannel.com