MIPCOM 2004 welcomes emerging mobile content market

For the first time, MIPCOM, the global TV and entertainment market held from Oct. 4-8 in Cannes, is opening its doors to the mobile entertainment industry. In partnership with MediaPlay International (and sponsored by Ericsson), a full day of conference entitled 'TV goes mobile @ MIPCOM' (on Oct.6), will present three panels highlighting the emerging mobile content market and the growing connections between the mobile and television industries. By global research estimates the mobile video market will attain $4.7 billion by 2008, with over 150 million mobile video users.
Leading mobile operators and service providers including O2, Orange, Ericsson and Red Fig will share their early business experiences with attendees and mobile TV broadcasters Endemol, MTV, ProSiebenSat.1 and Keshet will showcase their latest initiatives on mobile content. The strong focus given to mobile at MIPCOM 2004 will be continued at MIPTV - MILIA 2005 next spring.
By Staff 
September 28, 2004

For the first time, MIPCOM, the global TV and entertainment market held from Oct. 4-8 in Cannes, is opening its doors to the mobile entertainment industry. In partnership with MediaPlay International (and sponsored by Ericsson), a full day of conference entitled ‘TV goes mobile @ MIPCOM’ (on Oct.6), will present three panels highlighting the emerging mobile content market and the growing connections between the mobile and television industries. By global research estimates the mobile video market will attain $4.7 billion by 2008, with over 150 million mobile video users.

Leading mobile operators and service providers including O2, Orange, Ericsson and Red Fig will share their early business experiences with attendees and mobile TV broadcasters Endemol, MTV, ProSiebenSat.1 and Keshet will showcase their latest initiatives on mobile content. The strong focus given to mobile at MIPCOM 2004 will be continued at MIPTV – MILIA 2005 next spring.