The Toronto Transit Commission has awarded its seven-year contract for advertising to Viacom. The deal includes Viacom, which has been working with the TTC since 2000, getting the exclusive rights for specific ads on all TTC subway stations, buses, streetcars and subway trains until 2011.
Viacom Outdoor Canada has partnered with two additional companies – Fourth Wall Media and Side Track Technologies to introduce new initiatives like a series of networked LCD screens placed in subway cars and station platforms to deliver news, entertainment, TTC messaging, safety information and ads to the commuter along with delivering motion picture advertising on subway tunnel walls. Both opportunities are subject to TTC approval and testing before they are fully rolled-out.
