A global advertising initiative to support the campaign celebrating real women and their beauty was launched by Dove yesterday. This campaign for ‘Real Beauty’ invites women to share their views with women around the world through interactive advertising, a dedicated web site, billboards, magazine ads and events.
As of Oct. 3 women will be invited to go to www.campaignforrealbeauty.ca and cast their vote, provide their perspective on very real, non-stereotypical beauty and to conclude for themselves whether the women in the images are ‘grey or gorgeous’, ‘flawed or flawless’, etc. Other initiatives will be launched throughout the year to continue motivating women to participate. http://www.campaignforrealbeauty.ca
