Jetsgo embarks on multi-media ad campaign

A new campaign recently launched by Jetsgo and produced by Montreal-based ad firm Braque included two 30-second TV spots targeting the Toronto area and other markets. The campaign is looking to further boost awareness of the discount airline.
Toronto-based Media Dimensions designed the multi-media strategy behind the campaign. It focused on environments frequented by heavy business flyers, in order to achieve increased awareness of Jetsgo identified by utilizing proprietary intel from PMB, NadBank and RTS. The newspaper campaign secured premium positions such as front-page banners in select dailies across Canada, while outdoor capitalized on sites most travelled by the target demographic, such as the Gardner Expressway in Toronto and various strategically placed TSAs. The TV campaign also includes closed captioning sponsorship of national news programs.
By Staff 
September 30, 2004

A new campaign recently launched by Jetsgo and produced by Montreal-based ad firm Braque included two 30-second TV spots targeting the Toronto area and other markets. The campaign is looking to further boost awareness of the discount airline.
Toronto-based Media Dimensions designed the multi-media strategy behind the campaign. It focused on environments frequented by heavy business flyers, in order to achieve increased awareness of Jetsgo identified by utilizing proprietary intel from PMB, NadBank and RTS. The newspaper campaign secured premium positions such as front-page banners in select dailies across Canada, while outdoor capitalized on sites most travelled by the target demographic, such as the Gardner Expressway in Toronto and various strategically placed TSAs. The TV campaign also includes closed captioning sponsorship of national news programs.