Family Channel live action youth series Radio Free Roscoe has hit the 52-ep mark (stripped Monday to Thursdays at 7 p.m. with new episodes on the weekend), yet remains a bit of an under-hyped phenom. Canadian tweens know about it, as the hordes of excited kids who recently showed up for an autograph session at the Eaton Centre attest.
More off net ventures are being planned to capitalize on the fandemonium. In addition to a popular young cast, the Decode-produced show set in a school’s underground radio station features a lot of Canadian indie bands, and the series is therefore launching a soundtrack CD November 15th. Also in the works is a March break coast-to-coast cast tour in partnership with Family Channel, which will be a completely branded extravaganza, consisting of on-air, off-air, multimedia and contest components. Contest winners will come to Toronto for the big event, which will consist of music from the show, the cast and bands from the series, according to DECODE Entertainment communications director Jacqueline Nuwame, who adds that sponsorship is being pursued. The key demo is girls 8-12, but the show also performs strongly with the 12-16 set.
http://www.family.ca/whatson/minisites/radiofreeroscoe/
http://www.decode.tv
