Canadian Blood Services and Universal Studios Canada join forces to promote and donate

Canadian Blood Services (CBS) and Universal Studios Home Video Canada have teamed up for a unique promotion to educate the tweens about donating blood - using the action/adventure vampire movie popular with younger audiences - Van Helsing.
Created by Toronto-based Thornley Fallis Communications, Universal will be inserting a customized ad on donating blood in 500,000 DVD and VHS copies of Van Helsing when it goes on sale October 19. In conjunction with the movie's release, CBS will launch a two-week Van Helsing blood drive at eight permanent locations in Edmonton, Calgary, Toronto, Mississauga and Halifax - along with a contest to win one of 20 Van Helsing DVDs at each location.
http://www.bloodservices.ca/
By Staff 
October 14, 2004

Canadian Blood Services (CBS) and Universal Studios Home Video Canada have teamed up for a unique promotion to educate the tweens about donating blood – using the action/adventure vampire movie popular with younger audiences – Van Helsing.

Created by Toronto-based Thornley Fallis Communications, Universal will be inserting a customized ad on donating blood in 500,000 DVD and VHS copies of Van Helsing when it goes on sale October 19. In conjunction with the movie’s release, CBS will launch a two-week Van Helsing blood drive at eight permanent locations in Edmonton, Calgary, Toronto, Mississauga and Halifax – along with a contest to win one of 20 Van Helsing DVDs at each location.

http://www.bloodservices.ca/