Montreal’s Contact Total (a company of Uricom) has brought urinal based ad chip Wizmark, north of the border. Activated by motion, Wizmark can give off an audio ad for up to 20 seconds and can now be heard in roughly 100 bars throughout Quebec – thanks to Molson being the first Canadian business to import this technology.
Distributed exclusively in Canada by Contact Total but created by New York-based Healthquest Technologies, every Wizmark ‘lozenge’ has an average life of two months and costs about $45.
