Discovery Networks and Visa USA have renewed their multi-million dollar ad partnership – not only will Visa be the exclusive sponsor of TLC’s What Not to Wear but their new agreement will also include the new series Taking Care of Business (set to air in late 2004) and advertising opps on the Discovery Channel, Travel Channel, BBC America, Discovery Home Channel and Discovery Times Channel.
Along with on-air product integration, Visa will be visible nationwide in Discovery Channel stores as well as sponsoring upcoming What Not to Wear specials — $50,000 Dream Wardrobe, Worst Dressed Couple in America and What Not to Wear: Where are they now.
http://tlc.discovery.com/fansites/whatnottowear/whatnottowear.html
