New Decima report updates digital TV subscriber trends

New research from Decima's The Digital Domain: Tracking the Growth and Development of the Canadian Digital TV Distribution Market found the number of Canadian households subscribing to digital TV services has bypassed the four million mark in the second quarter of 2004. In households that subscribe to a TV service, roughly four in 10 now receive a digital TV service (digital cable or satellite TV) in comparison to analog cable.
The report also found that Canada's TV service providers added roughly the same net digital TV subscribers in Q2 of 2004 compared to the same period last year and the number of Canadian households increased their digital TV subscription services by an estimated 3% (or 110,526) in Q2 (February/March 2004 to May/June 2004), compared to an estimated 3 % (or 113,429) the previous year (February/March 2003 to May/June 2003).
By Staff 
October 21, 2004

New research from Decima’s The Digital Domain: Tracking the Growth and Development of the Canadian Digital TV Distribution Market found the number of Canadian households subscribing to digital TV services has bypassed the four million mark in the second quarter of 2004. In households that subscribe to a TV service, roughly four in 10 now receive a digital TV service (digital cable or satellite TV) in comparison to analog cable.

The report also found that Canada’s TV service providers added roughly the same net digital TV subscribers in Q2 of 2004 compared to the same period last year and the number of Canadian households increased their digital TV subscription services by an estimated 3% (or 110,526) in Q2 (February/March 2004 to May/June 2004), compared to an estimated 3 % (or 113,429) the previous year (February/March 2003 to May/June 2003).