New York-based Eyeblaster has loaded up its rich-media platform with several additions. Their new behavioural-based tool has the ability to deliver an advertising message based on a user’s past interaction with an ad and follows up with targeted content upon subsequent exposure to that campaign. Additionally, the rich-media tech company has introduced a polling feature that lets advertisers ask multiple questions and display results within a creative unit.
Eyeblaster has also enhanced its VideoClip Module with various upgrades including the in-stream advertising format, which now supports video content in Real video (in addition to Windows Media video and flash video). And lastly, the tech company has unveiled the pushdown banner (where ads slide down the page instead of covering it), which lets advertisers extend the geography of the unit.
