On November 15, Manitoba’s community newspaper industry will announce the results of the provincial ComBase readership study conducted by Maritz Research Canada. The Manitoba study, which provides detailed information about what newspapers are being read, how often they read them and exactly who the readers are, surveyed more than 3,300 people across 35 Manitoba community newspaper markets.
Benefits of the study are far reaching says Rick Major, executive director of the Manitoba Community Newspaper Association (MCNA) because it offers ‘advertisers solid proof they need to invest in community newspapers and that our publishers have relevant local data, a better understanding of their competition and vital knowledge about their readers, which will allow the media planner the ability to plan a campaign market by market and analyze all the available options equally.’
