According to an Ipsos-Reid poll, readers of Xtra, Canada’s only gay and lesbian newspaper, travel more, make more, and spend more than the average Canadian. Conducted in the spring of 2004, the survey found that the average Xtra reader makes $25,200 more than the typical Canadian household.
In the last 12 months, the automotive industry grossed $350-million from new vehicles sold to Xtra readers, and next month, readers have said they plan to dine out a total of 982,800 times, purchase 150,000 bottles of beer, and attend 298,350 movie screenings. The newspaper, which boasts a readership of 175,500 people, mixes news, politics, opinion and entertainment coverage with a gay/lesbian twist.
