Online advertising revenues projected to climb

Online advertising continues to be a hotbed for growth as consumers warm to Internet shopping. A study by the Interactive Advertising Bureau expects online advertising revenue to reach almost $300 million this year. If the projection is correct it would mark a 68% increase from 2002. After surveying the top 40 online publishers, Ernst and Young and Faulkner Consulting collected the data. Growth has been attributed to the growing familiarity with the medium and research resulting in improvements in identifying and influencing key decision makers at important points during the purchase cycle.
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