The Curling News, of Richmond Hill, Ont., is promoting itself and a popular Canadian sport with a new TV spot that aired Sunday during the BDO Curling Classic on Rogers Sportsnet. The spot is the first in a campaign to increase awareness and subscription revenues and will air at all four events on the PharmAssist Grand Slam of Curling, which are the highlight events of the annual men’s World Curling Tour. The Grand Slams are managed by sports marketing powerhouse International Management Group (IMG Canada) of Toronto.
The Curling News publisher George Karrys has moved aggressively to relaunch the brand with a new name (the former title was Canadian Curling News), logo, design values and content. With a circulation of 10,000, the tab publishes monthly during the curling season. Curling is one of the fastest growing winter sports in the world, and will mark its third appearance as a full medal sport at the 2006 Olympic Winter Games in Torino, Italy. Over one million Canadians curl, most of them recreationally, at over 1,100 clubs coast to coast.
