Beginning November 12, Xerox’s 1:1 Lab will demonstrate the power and effectiveness of personalized marketing. Developed by Xerox Canada and Terminal van Gogh, a Toronto-based marketing consulting firm, the 1:1 Lab is a team of researchers that allows 10 corporations to pit personalized mail campaigns against traditional direct mail, providing valuable data on response rates, the impact on sales, and cost-effectiveness.
The 1:1 Lab’s main goal is to demonstrate the usefulness of the new medium. Headed by Terminal van Gogh, Trilogy Alliance is a collection of the software, hardware, and people that provide the infrastructure and expertise companies require when developing their own successful personalized marketing campaigns. The Xerox Research Centre of Canada in Mississauga hosts the launch party at 10:30 a.m. and the event will include representatives of the key players and marketing participants.
