The curtain has risen on arts and culture publication Performance Magazine. Produced by Mississauga, Ont.-based Entis Communications, the inaugural edition will be home delivered to 90,000 Globe and Mail readers on December 7. Geared to lovers of the arts, Performance is designed to inspire, encourage and supplement the live theatre community in Canada. For several years an in-theatre edition of the magazine has been available at live venues such as the Hummingbird Centre and publisher Joe Marino says the success of this venture ‘has encouraged us to extend the brand.’
Consumer spending on the arts is nearly double that of live sporting events. Other Entis properties include Canadian Hockey Magazine and World of Women’s Golf.
