Montreal-based Astral Media Outdoor today announced a new outdoor network featuring a series of information pillars in downtown Toronto. Starting in the spring, 20 nine-foot columns and five 18-foot MegaColumns will occupy strategic locations in the downtown core, with many positioned close to large municipal parks. These information pillars will serve a dual purpose, providing not only commercial advertising space, but also information that will enhance the Toronto experience for tourists, visitors and residents as one of three sides of each pillar will be reserved for the city’s use.
‘We spent several years working in partnership with Toronto’s municipal officials to conceive and design the two column formats,’ says Luc Sabbatini, EVP, Astral Media Outdoor. He adds Astral wanted to ‘give advertisers the chance to develop ever more creative concepts to reach their target audiences. Advertisers now have all the creative space they need to break new ground and set themselves apart, while the City of Toronto gains an accessible and effective new resource for its citizens and visitors.’
