After surveying the online habits of teenagers, the Canadian Inter@ctive Reid Report says that email is at the top of their to-do list. Ipsos-Reid conducted the survey of 1,226 participants aged 12-17. Seventy-three per cent said that sending and receiving email came first, followed by instant messaging (70%), playing online video games against friends (28%) or strangers (23%), posting to online forums (11%) and visiting web logs or ‘blogs’ (10%). The popularity of non-social activities such as downloading music, listening to online radio and visiting news and information sites continued to dwindle, while adult online activities like comparison shopping, e-commerce and online banking, barely registered with teens. Among older teens aged 15-17, instant messaging replaced the home phone as the preferred method of conversation.
Steve Mossop, senior vice president of Ipsos-Reid, will be speaking to the BC Chapter of the American Marketing Association in Vancouver on Dec. 1 to discuss the results from the survey.
Limited survey results are available online at http://www.ipsos-na.com/news/pressrelease.cfm?id=2476.
