Canada’s specialty channels have joined forces with broadcasters across the country to provide a 31-day free preview for digital cable and satellite owners. The preview, 31 Days of Great TV, will run through the entire month of January and more than 40 specialty channels will be broadcast to all of Canada’s four million digitally enabled homes.
CanWest, CHUM, Alliance Atlantis, Corus, and CTV have all teamed up to air themed weekend programming throughout the month. The first weekend in January (Jan. 1-2) will show exclusive marquee programming unique to the specialty channels; the second weekend (Jan. 7-9) will showcase the best in family-friendly programming; the third weekend (Jan. 14-16) highlights heart-pumping, action-packed programming; and the final weekend (Jan. 21-23) will feature intelligent thought-provoking programming. The entire project, including the themed weekends, will be supported by a comprehensive on-air promotional campaign. Accompanying the on-air campaign is a companion consumer Web site (http://www.greattv.ca), which will list scheduling details and information about how to subscribe to the new specialty channels.
