A Decima research poll has concluded that while more than half of adult Canadians know little about satellite radio, one in three show a strong interest in subscribing. Decima conducted the telephone survey from Nov. 3 to Nov. 7. Of the 1,015 respondents, 44% had heard of satellite radio and 20% said they were aware that it might be made available in Canada. Almost 25% of young Canadians, those aged 18-34, said they were ‘very interested’ in subscribing. Men showed more interest than women and the number of ‘interested’ respondents skewed towards western (rural) Canada.
Canadian Satellite Radio, founded in 2002, aims to be the first subscription-based satellite radio service in Canada. CSR plans to provide over 100 diverse channels and a CRTC license decision is expected in early 2005.
