W Network is preparing to launch Wedding Week next month featuring an entire week of wedding themed programming beginning Monday, Jan. 17. To go along with the programs, W is looking to customize interstitial programming with advertisers and allow for integrated brand promotion throughout Wedding Week‘s entirety. Wedding Week will run during primetime from Monday to Friday and caps off with a full weekend of Hollywood movies and original W shows celebrating the act of tying the knot.
Over the course of the seven days W will also feature its regular lifestyle programs, but with a wedding twist in an attempt to reach not just those about to take the plunge but also audiences that just can’t get enough of hot monogamous romance.
