The battle between man and machine rages on as the remake of the 1978 cult classic Battlestar Galactica debuts on Space: The Imagination station on Jan. 15 at 8 p.m. In the new series, Edward James Olmos pilots the spaceship Galactica as Commander William Adama, the leader of a ragtag crew scouring the universe for a new home for humanity. The target demographic is Space’s regular crowd – 25 to 54-year-old men. Jennifer Lo, director of communications at Space, said marketers can get involved with the show in a number of ways including sponsorship, close- captioning, traditional advertisements and added that Space would be willing to create a unique marketing opportunity specially created for a individual client.
A behind-the-scenes documentary airs on Dec. 24 at 12:30 p.m. and 8:30 p.m., and again on Jan. 14. at 9 p.m. The new Battlestar Galactica series will air Saturdays at 8 p.m. with repeats airing on Sunday at 6 p.m. Citytv also has plans to air the show in the future.