Maisonneuve, the Montreal based monthly magazine for the ‘eclectically curious,’ is celebrating the holidays and its own innovation this December. Designed as a 3D alternative to traditionally underwhelming magazine subscription card gifts, Maisonneuve has put together 1,200 handcrafted wooden gift boxes containing six issues and assorted premiums. The package had doubled as a successful promotional campaign.
The boxed set, which was originally launched last holiday season, has resulted in several hundred new subscribers, a big spike in Web traffic and increased exposure. Maisonneuve has seen such a positive response from its little wooden box that it has added it to its ad/partnership kit options. This year, Geist and the Pop Montreal Music Festival have teamed up with Maisonneuve for the box, which is available in select stores across Canada.
The majority of Maisonneuve’s circulation (14,000 for November’s issue) reaches a 25- to 34-year-old post-secondary-educated demographic. The magazine is also involved with events such as Visual Curiosity, an art show party that drew over 2,000 people last year, and it has developed unique sponsor relationships with Bell, Audi, Absolut and Moderno.
