– 87% of adults 18-plus report reading any edition of a community newspaper in Abbotsford; breaking out by gender to 88% of women and 86% of men
– 53% of adults 18-plus report reading any edition of a daily newspaper; 51% of women and 55% of men
– 89% of those with a household income of $75,000-plus report reading any edition of a community newspaper while 67% report reading any edition of a daily newspaper
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides consistent and accurate, market-by-market information to assist in the buying and selling of community newspaper advertising space.
It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, kellylevson@combase.ca.
