Under pressure from The Globe and Mail for having too similar a name, Woman’s Globe magazine, launched in October, has rebranded as Business Speak. President Wendy Broad notes, however, that ‘in the ‘post-feminist’ era, female readers had also expressed a desire for a more generic name.
Circulation began at 100,000 across Canada but since the rebranding was expensive, Broad says the circ will be 50,000 for the foreseeable future.
Targeting a demo of women 30-60 in business, finance and technology, the mag’s advertisers include Swiss Chalet, Outback Steakhouses and Medicard Finance. A full-page, four-colour ad runs approximately $4,150. The publication is scheduled to appear nine times in 2005.
