FQ Magazine, the large-format, saddle-stitch fashion book, will be adding a men’s edition in October 2005 in addition to its four regular issues. Publisher Shelagh Tarleton describes this yet-to-be-named magazine as an extension of the FQ brand aimed at the male reader. ‘The FQ men’s edition is more about a psychographic than a demographic, aimed at a guy who has taste and above-average income,’ she says.
Tarleton forsees that the same advertising base that supports FQ will likely advertise in the men’s edition, including cosmetic, fragrance, skincare, automotive, beverage alcohol, retail and fashion. The FQ men’s edition will be the same distribution pattern as FQ, going out to 185,000 readers, including all home subscribers of the Globe and Mail and newsstand readers. FQ is also planning an online magazine and several events with its parent company, Kontent Publishing, in the new year.
