-19% of Canadians using Internet dating are married
– 695,000 Canadians have used Internet dating in the past year
– 42% of those using Internet dating are 25 to 34 years old
– Males and females are pretty evenly represented – 55% male versus 45% female
-19% of Internet daters are actually married or living common law
– Of the married Internet daters more are male (57%), but females are not far behind (43%)
– Internet dating continues to grow in Canada and is up by 150,000 new daters since last year (Fall 2003)
– In terms of yesterday exposure, the top four media for reaching Internet daters are: radio (90%), TV (86%), Internet (82%) and daily papers (46%).
Source: BBM RTS Canada Fall ’03/Spring ’04
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
