On April 19, Freeset Interactive, of Montreal, will showcase a sophisticated new advertising medium in the Mobile Digital Commons Network, a project financed by Heritage Canada.
The Human Locator is an interactive tool that allows the advertiser to display or project video, sound and animation. It analyses a camera feed in real time, sending detailed information about people’s location, size, and movements. This data is then used as input to control projections, video, graphic animation, and sound. The device offers a complex analysis procedure and precise controls for accurate tracking in a variety of conditions. The Human Locator works with industry-standard Flash MX software, PC hardware and is compatible with a wide range of projectors, LCD screens and audio systems.
The global cost of a project using the Human Locator includes licensing, development, and hardware. Due to the range of possible uses, it can be anywhere from $5,000 to $500,000. Freeset Interactive includes technology, communications and multimedia professionals on its staff. Its CV features a Gold World Medal at the New York Festivals Awards 2004.
