Since many consumers are interested in getting their news from the Internet, most daily newspapers in Canada have created online editions. According to NADbank research, readership differs by market, but is steadily growing in all markets, especially among younger readers. Although adults under 35 used to be the online readers, the demographics have now expanded to include 35-49s. However the 50+ crowd still like their print editions.
According to 2003 NADbank, with a base of adults 18+, Ottawa-Gatineau scored highest with 21% of those polled reading online newspapers. Toronto came in at 16%, Vancouver at 13% and Montreal, 11%. The lowest was Quebec City at 9%.
