Toronto 1 offers contest for movie ‘stars’

Toronto 1 has joined with sponsors Dreamfields Pasta and ITRAVEL 2000 to promote its Prime Ticket Movie with a chance for viewers to win a trip to Mexico. Viewers send in headshots and watch for them to appear during the Prime Ticket Movie, Double Bill, Mondays through Fridays Jan. 3 to 23 at 8 p.m. and 10 p.m. If their face appears, they win a Sony flatscreen TV compliments of HomeShow Canada. If they call in within 30 minutes, they are eligible to win one of three ITRAVEL 2000 Mexican vacation grand prizes, including luggage compliments of Heys International. The grand prize winners will be announced on The A-List on Jan. 10, 24 and 31. At press time the number of entries was unknown.
The contest is being supported with a radio campaign on Toronto stations JACK-FM, CHFI, the Mix and EZ Rock. It is among some of the recent programming promotions created specifically to meet the needs of advertisers and promotional partners. Others have included 'Killer Shirts for Killer Movies,' a week of blockbuster films sponsored by Arrow Shirts, and 'Guys Night In,' a presentation of Sony PlayStation.
By Staff 
January 4, 2005

Toronto 1 has joined with sponsors Dreamfields Pasta and ITRAVEL 2000 to promote its Prime Ticket Movie with a chance for viewers to win a trip to Mexico. Viewers send in headshots and watch for them to appear during the Prime Ticket Movie, Double Bill, Mondays through Fridays Jan. 3 to 23 at 8 p.m. and 10 p.m. If their face appears, they win a Sony flatscreen TV compliments of HomeShow Canada. If they call in within 30 minutes, they are eligible to win one of three ITRAVEL 2000 Mexican vacation grand prizes, including luggage compliments of Heys International. The grand prize winners will be announced on The A-List on Jan. 10, 24 and 31. At press time the number of entries was unknown.

The contest is being supported with a radio campaign on Toronto stations JACK-FM, CHFI, the Mix and EZ Rock. It is among some of the recent programming promotions created specifically to meet the needs of advertisers and promotional partners. Others have included ‘Killer Shirts for Killer Movies,’ a week of blockbuster films sponsored by Arrow Shirts, and ‘Guys Night In,’ a presentation of Sony PlayStation.