TravelPress.com breaks new ground

Yesterday, Baxter Publications' flagship pub Canadian Travel Press magazine, and sister pub Travel Courier magazine launched their interactive digital editions. This move makes Travelpress.com the first CCAB audited publication to provide digital subscriptions featuring the entire contents of its hardcopy magazines on-line. In addition to the magazines' traditional readership, advertisers will now be able to reach the close to 3,000 opt-in subscribers of the digital service which, thanks to new site upgrades, features interactive talking ads. Travelpress.com's previous subscription service used time consuming zip file downloads but now offers a much more user-friendly Web-based link to pdf files.