– 84% of adults 18+ report reading any edition of a community newspaper in North Battleford; with a break down of 85% of women and 81% of men reporting the same
– 32% of adults 18+ report reading any edition of a daily newspaper; only 25% of women and 41% of men report the same
– Over 50% of those surveyed only read community newspapers and not dailies (53%)
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides consistent and accurate, market-by-market information to assist in the buying and selling of community newspaper advertising space.
It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
